What is GO Lake County?
GO Lake County is an initiative designed to help every community in Lake County, Illinois become more healthy and active by enhancing and increasing the shared experience of walking and other forms of active living.
Inspired by a presentation and challenge from former Surgeon General, Vivek K. Murthy, to encourage more movement among US residents, the GO initiative was founded by the Gurnee Park District. Gurnee Park District is partnering with the Live Well Lake County movement to expand GO initiatives into Lake County communities.
Steps to Launch GO in Our Community
1. Receive background about GO Lake County (contact Sean Collins at SCollins@lakecountyil.gov) in order
to make an informed decision about whether to launch GO in your community.
2. Confirm your decision to launch GO.
3. Decide who will help with graphic design and other program planning elements.
4. Create a working timeline.
a. Select a launch date/time/location/kickoff event type (in coordination/communication with Live Well
b. Design GO promotions and announcements (using templates provided by GO Lake County),
including announcements for winter/spring catalog(s).
c. Determine costs of promotional materials (e.g., t-shirts) and plans for purchasing. American Outfitters
has been used by other GO communities.
5. Share your progress with Sean Collins (SCollins@lakecountyil.gov) with Live Well Lake County.
a. We will then be able to share updates with the larger GO Lake County network.
b. We can also help develop shared promotional efforts within and across communities.
Use this guide to guide and assist in the startup process.
Use this press release to guide context introducing your local GO initiative.
Use this letter to send to recruit local GO Champions. Champions are community members and organizations that vocally support the GO initiative. There is not necessarily a financial ask.
Use this press release to kick off your first GO event.
Use these posts and banners to promote your events on social media.
Logo Use and Font
The GO logo can be easily integrated to support affiliate programs. The afflilate program logo contains the GO logo and the name of the town, village or county.
There are two major fonts used in all GO publications. Headline and call to action text is written in Rainfall Black and all other text is written in Century Gothic.
GO LAKE COUNTY ART PROVIDED BY THE GO GURNEE PROGRAM OF GURNEE PARK DISTRICT
Questions or requests? Please contact Sean Collins at SCollins@lakecountyil.gov.